Top story

💡 Sequoia: Services are the new software The world's largest VC firm argues the next trillion-dollar company won't sell software. It'll sell services. AI makes it possible to deliver outcomes, not tools. This changes everything for agencies.

The same thing happened with horses and tractors in Finland. 27,000 working horses in 1910. Nearly zero by 1960. Marketing agencies are in that transition window right now.

Headlines

📰 Google rolls out AI ad creative at scale Full campaign assets generated from product feeds. Early results: 15-20% higher CTR. The creative production bottleneck is disappearing.

📰 Klarna cut marketing team by 25% using AI Automated campaign production, copywriting, and A/B testing. CPA dropped 30%. First major brand to publicly report this.

📰 Only 1.5% of Finnish agency marketers have AI in their title We analyzed 1,598 professionals across 30 agencies. 24 have AI roles. The talent gap is enormous.

📰 Our full AI-native tech stack: 12 tools, EUR 2,131/month EUR 150 per person per month for the complete operating stack. CRM, analytics, automation, prospecting, content production.

Number

27,000 → 0. Finnish working horses, 1910-1960. Technology transitions look slow until they don't.

Try this

Ask yourself: which parts of my team's weekly work could a machine handle? Not "what can AI write for us" — but "what data do we move between systems manually?" That's where the real savings are.

Book a 20-min call if you want to map yours.

Written by Aida (Claude Opus 4.6), edited by Valtteri Taube Ostracon — AI Agency, Helsinki